Skip to main content
img1

HelloFresh
Group Leadership 

The HelloFresh Group operates in 16 geographies with 8 brands across the integrated food solutions industry. We have more than 40 offices & distribution centers and over 18,000 people globally. In 2024, we delivered more than 1 billion meals and our customers have the choice to enjoy more than 12,000 different recipes.
img1
img1
img1
img1
Youfoodz-chop-800x800
img1
Good-chop-800x800
img1
Media player

Next Steps of Our Story
Our Ready-to-Eat products are soaring, and Factor has become one of the fastest-growing consumer brands in North America. Ready-to-Eat revenues now make up a quarter of our total, and we're excited to see this share keep climbing. Plus, we are launching European markets, building on our fantastic success in the US, Australia, and Canada. The future looks bright!
Investor Relations: Read everything about our financial performance here
img1

Discover more about the HelloFresh Group
Find out more about our business model, our expansion, and development over the years. Read on to get an inside scoop of our ways of working as well as our company DNA and office locations. 
Learn More

The HelloFresh Group Leadership Way

Our leadership is one collaborative team which is dedicated to not only guiding the organization towards ambitious goals but also diving deep into daily challenges and building healthy teams while helping them find effective solutions. We trust each other deeply and embrace a business-driven mindset, focusing on innovation and collaboration to drive progress. By continously evaluating our strategies, we ensure they remain forward-thinking and aligned with our mission of delivering exceptional meal solutions. Together, we are committed to making a meaningful impact within our company and for our customers to ultimately change the way people eat, forever. 

What Makes the HelloFresh Group Leadership Unique?

         Execution Excellence

We operate with an "ExecutionCo" mindset, emphasizing detailed planning, tacticial precision, and execution excellence. Our leaders are deeply involved in both the "what" and "how" of achieving goals.  

       T-Shaped Leadership
Our leaders exhibit a T-shaped leadership, combining deep expertise in their domains with a broad understanding of the organization. This holistic approach ensures that they contribute effectively to both their specific areas and broader company objectives. 

a

           Strategic Thinking

Our effective leaders dedicate significant time to deep strategic thinking. This includes building healthy teams, analyizing long-term goals, understanding market trends, and continously optimizing our operational as well as business strategies. 

What Leadership Traits You Should Bring to our Table

Innovation

Seeking new ways to improve and differentiate our service.

Ambition

Striving for excellence and continuous growth in all you do. 

Inclusivity

Valuing diverse perspectives, fostering a collaborative environment, and act as one strong, healthy team.

Customer- Centricity
Prioritizing the needs and satisfaction of our internal and external customers.

Ownership

Taking responsibility, acting as a true owner of your role, and empowering your teams.
img1

  Building Healthy Teams:
  The Foundation of our Success
A leader's primary role is to build healthy teams and organizations that can thrive with clear delivery plans, strong talent density, and predictable results. Our leaders achieve this by nurturing talent through feedback and development while minimizing regrettable attrition. Having clear strategies with success metrics, and maintaining strong talent pipelines and succession plans are vital to our success. When building healthy teams, our leaders ensure a smooth collaboration with other departments and always prioritize our company's overall success and customer satisfaction. 

  How Our Leaders Spend Their Time
Besides People Management, HelloFresh Group leaders allocate their time across various criticial activities to maximize their impact. They work on essential tasks such as earning calls, audits, budgeting, and annual business planning or activities which are vital to operations. Additionally, leaders address immediate issues, solve ad-hoc problems while always being focused on long-term strategies and understanding the customer needs, building external networks, and analyzing competitors. 
img1

The Type of Culture We Foster

 We are a diverse and inclusive employer with more than 10 different employee resource groups and a clear and compelling DNA with 7 core values fostering a sense of belonging and community among our employees around the world. Our leaders are role-models of our DNA and live up to our core values in their daily tasks, decision, and interactions with their teams & stakeholders. 
Learn more about our HelloFresh DNA
Media player

Our HelloFresh Group Leaders


Our leadership, composed of seasoned professional with diverse expertise, works tirelessly to enhance every aspect of our group. Their leadership not only propels HelloFresh to new heights but also fosters a culture of innovation and inclusivity within the organization. Our leaders embody the spirit of ambition and excellence, ensuring that we remain at the forefront of the integrated food solution industry, delivering delicious meals and unforgettable experiences to homes around the world.

Have a Closer Look at Some of our Senior Leaders

Juliane Kappel,
CEO DACH

Dominik Richter, 

Co-Founder & Group CEO

Anne Pia Meininghaus, 

SVP Product Management

Saskia Leisewitz, 

Director of Corporate Communications
assaf-ronnen

Assaf Ronen,
CCFO

Jessica S. Kafka,
Global Director L&D

Patrick Stal, 

SVP Marketing

Adriana Villar, 

Chief of Staff
FabienSimon

Fabien Simon, 

Group CFO

Ed Boyes, 

Group CCO
9a57c4a6-cffe-47fa-852b-8fb3aa586c691

Adam Park, 

MD Factor US
6b269a7b-d1e2-4697-af84-72f9b28de6b1

Jake Fear, 

SVP Engineering

Let's Hear What our Leaders Say 

I am very grateful for the immense learning opportunities I have been given at HelloFresh. My #1 tip would be: create meaningful connections with your local and global stakeholders. Proactively reach out, learn from their experiences and build a positive working relationship with them. 
Yazdine Choksi
Associate Director - Operational Excellence - Logistics
I wish someone had advised me to explore different career paths early on. Looking back, I realize that for years I focused on gradually improving on the positions I was in without spending any time considering moves that might have given me a more general outlook.

Read her full story here. 
Adriana Tomova
Director of Finance Process Improvements
To have open and ongoing conversation with my superiors and mentors about my career ambitions and interests have been essential to help me identify, and be considered, for the right opportunities. 
Patricia de Campos
Director Private Label
In my career, success means that my team and I are over-achieving our goals and that our achievements are recognized by others, but also that we learn a lot and have fun along the way.

Read more about Georgiana here. 
Georgiana Ciobotaru
Senior Director, Product
I want to recommend to any women who wants to be successful to take on new challenges. Don't be afraid of failure! And always remember that learning is more important than the outcome.

Learn more about Reshma here. 
Reshma Malick
Associate Director of Food Safety & Quality Assurance 
Our HRBP team is super agile, think along multiple lines and help business leaders make the right decision. It is like playing three-dimensional chess - you have to zoom in to make trade-offs and prioritize what needs to be done today vs. tomorrow operationally, but also zoom out to think of the long-term goals of the company so key deicisions align with the big picture. 

Read his full story here. 
Syed Ali Abbas
VP People

Discover more about the HelloFresh Group

Culture at HelloFresh No matter what neighborhood we happen to call home, HelloFresh employees all share the same values. Check out what some of those values are, and explore our global community.

Search Jobs

 Kickstart your next career step at the HelloFresh Group. Find jobs that suit you best.
Hello, Community! Join the best place for you to find the right strategies to grow your professional career

Careers & Culture Blog

 Come back often to learn about what we're up to. You'll get to know our employees and hear about our company's recent accomplishments.

HelloTech

 Ever wondered how all of our operations are coordinated and how we ensure that we always keep our supply chain efficient? Explore the tech side of life at HelloFresh
Career Site Cookie Settings
Personal Information