Customers, Subscriptions and Orders, these are the three core domains that power the HelloFresh business. In the Consumer Core Alliance, the team ensures that customers are able to register for a new account, login, purchase a plan and place an order.
On a high level, Consumer Core ensures that HelloFresh customers can perform these core actions in a reliable and scalable manner as our business continues to grow. The team focuses on building decoupled microservices to extract the core domains from the monolithic application and enable future business opportunities at scale. The team is able to do so while being agile without compromising on quality, delivering value to our customers in an iterative and sustainable way with a big emphasis on the team rather than the individuals.
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